Evolve: Better 2025

BeeFams, this year HDI proudly presented Evolve: Better 2025 on August 22–23, 2025. Curious about all the highlights? Let’s take a peek at the most exciting moments from this two-day energy-filled event!

More than 370 Enterprisers gathered in one room, bringing together a wave of positive energy at Evolve: Better 2025. Held at Mövenpick Hotel Jakarta City Centre, everyone came in batik attire and was ready to dive into the full event experience. This year’s Evolve wasn’t just about celebration—it was also packed with intensive discussions, interactive workshops, and inspiring sessions from internal speakers. Everything was designed to make participants the main focus: building skills and strengthening connections.

Day One: Full of Surprises

The first day kicked off with a warm welcome from HDI CEO & Chairman, Brandon Chia, who shared the goals of the event and encouraged participants to keep growing into their best selves this year.

Next came the BSKIN rebranding update presented by Key Leader Regional Marketing and founder of BSKIN, Su-Mae Chia, followed by Key Leader Regional Coordinator Ng Swee Lian and Nur Islamia, BSKIN Marketing Executive.

The excitement continued with the launch of four new HDI products: HDI UltraX, HDI TrimeeX, Better Botanics Bio Body Wash, and Better Botanics Buzz Away Propolis Spray. The launch was brought to life through an on-stage sketch and a product briefing by Alva Paloma, Senior Team Leader – Product Development.

After that, it was time for a recognition session honoring Enterprisers who had achieved new milestones in their HDI business. Six Enterprisers who reached Executive Diamond status were the first to be celebrated on stage. The spotlight then moved to the Royalty Award 2024 recipients, followed by the announcement of the Crown Council 2025 members.

The first day became even more special when Brandon Chia introduced the Better Me Toolkit—a set consisting of a workbook, value cards, and RESETT cards. The toolkit was created to help Enterprisers discover and live their best selves, not only in business but also in daily life.

Brandon also shared insights from his “Better Me” workbook, which he had been preparing for 3.5 years. He guided participants on how to use the value cards and RESETT cards in line with life goals—not only as Enterpriser but also as individuals striving to become better. Interestingly, the value cards can also be used as a helpful introduction tool when prospecting new partners.

Meanwhile, outside the main hall, participants enjoyed fun booth activities—from product showcases to an AI photo experience where they could take home or digitally save their AI-generated portraits.

Day Two: Learning, Growing, and Taking Action

On the second day, the event shifted to HDI Hive Menteng, where participants were divided into three classes based on their qualifications: Live Better, Learn Better, and Lead Better.

Live Better

This class was all about mindset and confidence. Participants explored the potential of the HDI business through the Open Mind and Why HDI sessions led by Joni. Everyone eagerly joined in, even practicing the challenges given by the speaker.

The next session focused on how to maintain Enterprise Manager status for six months, opened by Rosita Dewi and followed by a talk show with Suriawati and Istri Hayati, moderated by Budi Suryanto.

Closing the session, Selvina Koesyamin encouraged participants to understand what is needed to thrive as an Enterpriser while introducing essential tools they could use right away.

Learn Better

This class was designed for participants with at least Diamond Leader recognition, Go Diamond 2025 winners, and others outside the Lead Better class. They gained insights from seven accomplished leaders who shared proven strategies for success.

During the Growth Mindset session, Harjandi Talan and Juzary Tryphosa Elim inspired participants to transform their way of thinking. Then, Faisal Sobirin and Filu led the Open Market, Open Opportunity session, highlighting strategies for expanding through open markets.

The learning continued with How To Follow Up, delivered by Herman Susilo and Elizabeth Caroline, complete with roleplay practice to ensure participants could apply the techniques effectively.

Finally, HDI Royal Crown Sherly wrapped up the class with an empowering session on the importance of consistency and self-growth.

Lead Better

This class featured HDI Explore Summit 2024, Explore World 2024, and Royalty Winner 2024 achievers. The focus here was on leadership development, starting with Leadership Skills by dr. Roy Sugiowantono, followed by Lion Djajono and Anggraini Linggodigdo, who shared conflict management strategies.

The session continued with Mulyadi Hartono on people skills and concluded with Nugroho Tantra Wirawan discussing communication skills—essential for navigating modern challenges.