Grand Opening of HDI Surabaya Experience Center: Two Days Filled with Excitement

Surabaya welcomes a new space dedicated to wellness, education, and community with the grand opening of the HDI Experience Center (EC) Surabaya, inaugurated on November 22–23, 2025.

Located in the strategic area of Jl. Manyar Kertoarjo No. 26, HDI’s first Experience Center in Surabaya immediately leaves a luxurious and elegant impression from the moment visitors step inside. HDI’s signature products are neatly displayed with complete benefit information, making it easy for Enterprisers and visitors to read and purchase what they need.

On the first floor, visitors will also find the BSKIN Sanctuary, an exclusive space to try BSKIN products and the Buzz Hive, a cozy area for casual meetings. Not to be missed is Bee Quick, HDI’s newest self check-out technology that allows visitors to simply place their chosen items on the designated counter, and the system will automatically calculate the total.

Heading to the second floor, visitors are greeted by a large videotron that can be used for meetings or national-scale events. This floor also features a flexible multifunction room, a Studio Room complete with a make-up space, the Hive of Honey bar area for creating HDI Clover Honey beverages, and two additional meeting rooms.

On the third floor, a spacious hall awaits for various events, along with three enclosed rooms ideal for network meetings or training sessions.

Day One: A Blend of Culture, Inspiration, and Community Spirit

From early morning, invited guests began arriving and making their way to the second floor where the inauguration ceremony took place. While waiting for the event to begin, Crown Council members and HDI leaders enjoyed canapé creations infused with HDI Clover Honey, in collaboration with 19 Bake Studio.

The atmosphere quickly came alive with a vibrant performance by kolintang musicians, dancers, and singers led by Master Kolintang, Hein Sorongan. The lively “Gemu Fa Mire” song invited everyone to sing and dance together.

The event continued with a video showcasing the renovation journey of EC Surabaya. HDI Chairman and CEO, Brandon Chia, followed with a warm speech highlighting togetherness and the company’s commitment to growing with the community.

Crown Council members then shared personal stories, reflections, and inspiring messages, encouraging everyone to maximize the Experience Center as a tool to elevate their growth. The session felt like a heartwarming space filled with pride, confidence, and collaboration.

A memorable moment came during the session with Mrs. Dawn, wife of Brandon Chia. Through a lighthearted conversation, she shared how she continues to create and stay productive as a homemaker. Excitement peaked when 30 copies of her book *From Hive to Home*, filled with her original recipes using HDI Clover Honey, were handed out to the fastest guests who stepped forward. Cheers erupted once again when Brandon Chia pulled off the cloth covering to reveal HDI’s newest family icon: the BeBee Family.

The moment was followed by lively barongsai performances and the appearance of Dewa Chai Sen Ye (the God of Prosperity), symbolizing blessings of luck, abundance, and success.

In addition to entertainment, visitors could also benefit from health checks provided in collaboration with ShareFit and Vlife. The event also featured the launch of BSKIN’s newest product, Tint Blush, accompanied by a beauty talkshow and live makeup demo by a professional MUA, capturing the attention of many attendees.

Day Two: A Learning Space for Families and Creativity

The following day, the Experience Center once again filled with BeeFams arriving with their families. A series of educational and fun activities awaited, from health talks to kids’ playdate sessions.

The day began with a health talk led by Dr. A. Rousdy Noor, MMRS, one of the panelists of HIDUP (HDI Inovasi Dinamik Unggul Panel). He guided parents on how to maintain family health: from creating a home that supports healthy habits, building positive routines, to understanding modern health needs. The discussion was warm, interactive, and filled with thoughtful questions from the audience.

Meanwhile, children enjoyed a playdate with KelasMainSeru on the third floor. They explored the world of bees through educational videos, made bee-themed hats, learned about bee life cycles, and even crafted fruit salads using HDI Clover Honey. These activities kept the children happily engaged while giving parents the space to focus during their session.

In the afternoon, the long-awaited workshop with Ko Jie (@Inijie) took place. Known as a culinary and lifestyle content creator, Ko Jie shared insights on building visual storytelling, creating strong content, and conveying messages effectively through Instagram imagery. His session, rich, warm, and structured, left participants energized and inspired. Beyond the theory, he also guided them through hands-on content creation, offering direct examples and practical techniques.

The second day concluded with the much-anticipated Grand Prize announcement for nine winners. Cheers and excitement from BeeFams filled the room, marking a memorable closing to the grand opening celebration

With the opening of the HDI Experience Center Surabaya, HDI not only unveils a new space but also introduces a hub that combines education, wellness, creativity, and community.

This Experience Center is envisioned as a new home for the HDI community in Surabaya to grow together, inspire one another, and create a meaningful, positive impact.

Come and experience the HDI Surabaya Experience Center for yourself! •