HDI Kaleidoscope 2025

BeeFams, so many meaningful moments happened throughout 2025. Let’s take a look back at HDI’s journey over the year and see how each small step came together to shape a bigger story toward a better future.

January

• HDI Launch 2025

HDI Launch returned with the theme Your Best Year. This annual event became a key moment for Enterprisers to gain insights into HDI’s programs and opportunities throughout 2025. Inspirational sharing sessions from top leaders also brought positive energy, motivating everyone to move forward together and make this year their best one yet.

• New Program: Go Diamond

Designed to encourage Enterprisers to level up and become Diamond Leaders, Go Diamond offers rewards of up to IDR 25 million. Beyond bonuses, this program opens doors to broader recognition, stronger networks, and sustainable business growth.

February

• HDI x Indonesian Ministry of Health

HDI once again showed its commitment to supporting healthcare workers by donating 70,000 boxes of Propoelix™ to 39 hospitals across Indonesia. This initiative continued the previous donation of 50,000 boxes on October 10, 2024, in collaboration with the Ministry of Health.

Full article: HDI x Ministry of Health Donate 50,000 Propoelix™ to 10 Hospitals in Indonesia

• Propolisul Launch

In collaboration with PT Phytochemindo Reksa, Universitas Indonesia, and with support from LPDP, HDI launched Propolisul, a propolis-based supplement derived from Sulawesi bees. Developed from research by Dr. Muhamad Sahlan, this innovation also reflects HDI’s commitment to empowering local beekeepers through training and sustainable harvesting.

• New! Better Botanics Face Wash 

HDI introduced Better Botanics Face Wash, a gentle facial cleanser made from natural ingredients that nourish the skin deeply and help maintain a healthy, resilient skin microbiome.

March

• HDI Berkah Manis Ramadan

Through the Berkah Manis Ramadan initiative, HDI distributed Propoelix™ and HDI Clover Honey to children in orphanages and underprivileged families across various communities, reaching a total of 2,557 beneficiaries.

April

• The Leader Within 2025

Held in five major cities: Medan, Bandung, Jabodetabekser, Semarang, and Surabaya, The Leader Within 2025 gathered over 1,000 participants. The series emphasized that leadership is not just about achievements, but about continuous growth, learning, and leading from within.

May

• World Bee Day 2025

As part of World Bee Day 2025, HDI invited everyone to join the fun through the Waggle Dance Challenge, inspired by the bees’ iconic figure-eight dance, a playful way to celebrate the vital role of bees.

• Bee A Member Program

This new HDI program made shopping more exciting. Simply by registering at hdi.com, anyone can purchase HDI products and enjoy bonuses, special promotions, and other surprises.

• HDI Explore Fun & Explore Summit

HDI celebrated the achievements of Explore Fun and Explore Summit winners with special trips to Bali and Perth. More than just vacations, these trips created unforgettable experiences and memories with HDI.

June

• Launch of Better Botanics Bio Body Wash

HDI launched Better Botanics Bio Body Wash, offering a more comfortable bathing experience. Beyond cleansing, it helps nourish and protect the skin, like a supplement for your skin.

July

• National Children’s Day

To celebrate National Children’s Day, HDI introduced the Little Bee Club promotion, highlighting HDI’s kids and baby product range.

• Launch of Better Botanics Buzz Away Propolis Spray

More than just a regular mosquito repellent, Better Botanics Buzz Away Propolis Spray also helps soothe the skin. Containing Propoelix™ and plant-based essential oils, this product is clinically proven to protect the skin from mosquitoes.

August

• EVOLVE: Better 2025

Unlike previous years, EVOLVE 2025 focused on intensive discussions, interactive workshops, and inspiring sessions led by internal speakers. The event centered on skill-building and strengthening connections, alongside the launch of two new products: HDI UltraX and HDI TrimeeX.

September

• Bee & Better Set

HDI introduced the Bee & Better Set, a customizable product bundle designed to suit individual needs.

October

• HDI Explore World 2025

Participants of HDI Explore World 2025 enjoyed a complimentary trip to Switzerland, experiencing fresh mountain air, crystal-clear blue lakes, and the charm of picturesque classic cities.

• Crown Council Meeting 2025

Held in Bintan, Riau Islands, this annual Crown Council Meeting served as a space for reflection, evaluation, and innovation, strengthening HDI’s steps toward Your Best Year.

• Follow @betterwithHDI!

HDI also launched its Instagram account @betterwithHDI, dedicated to sharing updates on HDI products and promotions.

November

• World Diabetes Day

World Diabetes Day was marked by the #ManisBebasGula challenge, encouraging participants to create healthy lunch boxes for children and share them via reels on @betterwithHDI, inspiring healthier habits from an early age.

• Opening of HDI Experience Center Surabaya

More than just a new space, the HDI Experience Center Surabaya was designed as a hub for education, health, creativity, and community, serving as a new home for the HDI community to grow and create positive impact together.

• BeBee Family

During the Experience Center opening, HDI CEO & Chairman Brandon Chia introduced the BeBee Family, HDI’s new family icon and a visual representation of the Bee Better philosophy. These characters bring HDI’s values to life in a warm, family-friendly way.

• Soerojo Hospital Magelang Research on HDI Propoelix™

HDI collaborated with Soerojo Hospital Magelang to study the effectiveness of HDI Propoelix™ as a safe immunomodulator, supporting four key health pillars: immunity, metabolism, heart health, and stress resilience.

December

• Double Power with HDI Propoelix™

HDI encouraged greater awareness of immune health through the Double Power with HDI Propoelix™ campaign, highlighting research from Soerojo Hospital Magelang on the importance of internal immune support.

• Mother’s Day Special: Beloved Mom

To celebrate Mother’s Day, HDI presented the Beloved Mom promotion, a special package featuring HDI products along with a limited-edition pouch, as a small gesture of love and appreciation for mothers •