HDI Launch: Uniting the Spirit Toward HDI 4.0 – Beyond Better

Held in a hybrid format at the HDI Experience Center Surabaya and connected online via Zoom, HDI Launch 2026 became a space to connect, share, and align visions as one community moving forward together.

The event, which took place on January 10, 2026, opened with an opening video and a dynamic dance performance that instantly set the energy. Ice breaking and relaxed interactions led by the host followed, creating a lively and welcoming atmosphere from the very beginning.

Entering the main session, CEO of HDI, Brandon Chia shared the company’s vision, key achievements throughout 2025, and the strategic direction ahead. This was further strengthened by the Sales & Marketing session delivered by Ellen Suwardi, Key Leader Sales & Marketing of HDI, who highlighted key initiatives heading into 2026. The session continued with Swee Lian, Key Leader Regional Coordination of HDI, who reinforced strategic steps to drive sustainable business growth.

Brandon Chia, CEO & Chairman of HDI  

Ellen Suwardi, Key Leader Sales & Marketing of HDI

Swee Lian, Key Leader Regional Coordination HDI

One of the most anticipated segments was the Recognition session. A series of awards, including Bee Support Sales Challenge, Evolve: Better 2025, and Go Diamond – Extra Miles, celebrated the consistency and dedication of HDI Enterprisers. The announcement of qualifications for HDI Explore Summit 2026, Explore World 2026, and Crown Council 2026 further fueled excitement for the journey ahead.

The experience continued with a variety of engaging sessions. A collaborative HDI x Spread Cafe talkshow introduced upcoming healthy menu offerings to be enjoyed at the Hive of Honey in Experience Center Surabaya. Meanwhile, the B/SKIN session with Su Mae Chia, Founder of BSKIN joining live via Zoom from Singapore, covered new product launches, Glow Getter training, and strategies to strengthen brand presence through digital channels.

Su Mae Chia, Founder of HDI, joining HDI Launch 2026 live from Singapore

The event also featured the HIDUP Panel, moderated by dr. Kristina Listiani Aulia, which presented a scientific discussion on HDI Propoelix™. This session included a symbolic handover of research findings conducted in collaboration with Soerojo Hospital Magelang.

The highlight of the event was the Commitment 2026 session, marking HDI’s firm step toward the HDI 4.0 era, reinforced by the vision of “200,000 HDI Families.” After the closing session, participants continued the connection over lunch before moving into the Beyond Better – Team Building session.

Designed to strengthen HDI’s core values: foundation, legacy, trust, problem solving, consistency, and One Team One HDI—the team-building session was complemented by reflections from HDI leaders Sherly, dr. Roy, and Lion & Anggraini. Their reflections emphasized that strong foundations, clear goals, and collective action are essential for HDI to continue growing and moving Beyond Better. The session concluded with prize presentations and a group photo.

More than a launch and recognition event, HDI Launch served as a platform to unite vision, strengthen collaboration, and reaffirm a shared commitment to building a stronger, more sustainable, and impactful future for HDI.

Together, let’s move forward toward HDI 4.0 and be part of the Beyond Better journey •